OCS Middle East | Sketchrepublic

Background

OCS Tokyo, established in 1957, was the first global network dedicated to overseas airborne shipping of time-sensitive commercial publications. Today, OCS serves every business market on every continent, delivering to nearly 200 countries and handling 70 million international packages annually.

With 250 global stations and thousands of employees, OCS provides fast, reliable, and seamless door-to-door delivery worldwide.

Insight

The end customer wants a logistics provider that ensures and delivers end-to-end assurance. Despite many other service providers claiming good service, the customer ends up spending their own time and resources to make sure the shipping, courier and freight reaches the destination safely and in time.

Challenge

Generate buzz in the region by highlighting OCS Middle East as the perfect partner for dependable, speedy, flexible, and cost-effective solutions.

Brand Campaign

We re-launch the brand with a fresh, energetic look and crisp communication. Emphasizing crisp communication and transparency, our tone of voice exuded positivity, enthusiasm, and professionalism. We endeavoured to evoke a sense of dependability and trustworthiness in the customers, assuring them that their packages would be delivered on time and with great care.

Brand Revamp

Our strategic approach involved designing a user-friendly website that provided a smooth, intuitive experience for customers to track their shipments, access real-time data, and receive personalized support from Ocs Logistics' team.

Ad Campaign

The core concept of "Achieving Zen in Logistics" centres around the idea that Ocs Logistics is more than just a service provider; they are a guiding force, accompanying their clients every step of the way on their journey to success. We conveyed this message through engaging narratives, visuals, and a seamless blend of modernity and timelessness.

Social Media Campaign Extension