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Background
The Jashanmal Group is one of the leading trading, distribution, and retail companies in the Middle East with more than a 100 internationally curated brands and 30+ exclusive labels.
Challenge
When Jashanmal.com trusted our creative agency to redefine the Dubai Shopping Festival experience, we knew we needed something extraordinary.
The goal was clear: elevate the brand, drive sales, and create a buzz that would echo through the city.
Our Approach
We embarked on a journey to captivate, excite, and leave an indelible mark. Here's how we turned the ordinary into the extraordinary:
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1. Teaser Phase: "Win an iPhone for 199AED?" Curiosity is a powerful ally. We created a captivating teaser that tantalized the audience's imagination.
The headline "Win an iPhone for 199AED?" raised eyebrows, triggering conversations and sparking speculation.
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2. The Big Reveal: The truth behind the teaser was unveiled – a transformative opportunity awaited. Shop for 199 AED and above online with Jashanmal.com, and you could be one of the lucky winners of a brand-new iPhone. With 45 iPhones up for grabs throughout the 45 days of DSF, excitement was at an all-time high.
THE TEASER
THE REVEAL
Conclusion
Through innovation, creativity, and a touch of mystery, we transformed Jashanmal.com's DSF presence. The "Win iPhone 14 for AED 199" campaign reshaped not only the shopping experience but also the perception of what a festival could be. Our partnership with Jashanmal.com demonstrates how a strategic blend of curiosity and tangible rewards can lead to a truly unforgettable campaign. In the world of creative agency triumphs, this one shines bright.