![visiting-card-[Recovered]_edited_edited_](https://static.wixstatic.com/media/a38f73_71cf6ddc499e49e78800b848c7133703~mv2.png/v1/fill/w_216,h_220,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/visiting-card-%5BRecovered%5D_edited_edited_.png)
Background
Trendy beachwear and accessories e-retailer. Seeking our creative agency's expertise for interactive email campaigns targeting diverse scenarios, elevating brand engagement with beach enthusiasts.
Challenge
The client requested the creation of four unique emailer designs with attention-grabbing headlines for specific purposes: 'Happy Birthday', 'We Miss You', 'Abandoned Cart', and 'Subscribe'. Our task was to develop visually appealing and impactful email designs that resonated with the brand's beachy essence and captured the attention of their audience.
Our Approach
1. Happy Birthday Emailer - "It's Your Birthday Wave"
To celebrate customers' birthdays and encourage them to shop for their special day. Playful and inviting imagery depicting a beach scene, complete with waves and a joyful atmosphere.
2. We Miss You Emailer - "Long Time No Sea"
To reconnect with customers who haven't engaged with the brand recently.
Warm message expressing the brand's desire to reconnect.
3. Abandoned Cart Emailer - "Oops! Your Beach Dreams Are Still in Your Cart"
To recover potential sales from abandoned shopping carts. Dynamic graphics featuring abandoned beach elements, implying a missed opportunity.
4. Subscribe Emailer - "Discover the Best Kept Secrets"
To entice users to subscribe to the brand's newsletter.The headline "Discover the Best Kept Secrets" sparks curiosity and interest.
COMMUNICATION
AND DESIGN
